Web Design Development and Design | Cyberapple, Inc. New York

We usually start our work on a new project from a thorough research of our clients' needs: the target audience, existing competition and the goals our clients would like to accomplish. We work with them every step of the way to define measurable goals and objectives of the Web site we are about to design for them. During this first state, the Web site functionality and content requirements are precisely defined. Based on this preliminary analysis, we prepare a detailed contract with our conclusions and recommendations.

During the design phase, we work to define the scope of work, as well as information architecture and user experience. Proposed site map and initial designs are presented to the client in form of mood boards showing different visual concepts. Based on client's input, we finalize the look and feel of the site.

The Web site is build based on specifications developed in stage 2 in accordance with the delivery schedule defined in the contract. The visual layouts are converted into live pages - HTML code and optimized images are created. During this stage, the back-end functionality is also implemented in form of searchable databases, online storefronts, catalogs etc.

We work with our client to prepare a comprehensive Web marketing plan which includes optimization of meta tags for optimal search engine exposure, as well as registration of the Web site with major search engines and directories. Furthermore, we provide advice as to how to successfully advertise the Web site through paid advertisements and affiliate programs.